OOG Health
Can a clinical tool evoke joy?OOG Health is a one-stop platform for healthcare professionals — built to learn, earn continuing education credits, and submit them to the boards, all in one place. But the vision behind the product was bigger than convenience: OOG wanted to reignite the joy of learning for HCPs. Most medical education platforms feel like compliance tools — because that's how the industry has always treated CE. OOG wanted to be something different.
01_The Challenge
Does credibility have to feel clinical?Continuing medical education (CME) operates in a narrow tonal band: credible and clinical. This is essential — but the humans that need to complete these credits are often carrying a heavy burden, and their crammed schedules could use a little pick-me-up. If a dimension of joy and playfulness could be introduced, it would have to be done without sacrificing the credibility that HCPs expect.
02_The Insight
If the brand could be touched, it could be feltThe 3D brand asset system was designed from the start to live in two worlds: as digital assets in the app, and as physical objects in the real environments where HCPs work. The brand needed to be tactile — not as a metaphor, but literally. An object you can hold feels different from an interface you scroll through. That's the point.
Coming soon: OOG-branded pillows in the break rooms of leading hospitals around the country — a brand touchpoint designed to show up where HCPs actually decompress.
03_The Work
On the screen, and in the breakroomThe deliverable was a library of 3D brand assets designed with a clear dual purpose: to animate and delight within the app experience, but also translate into the physical world. Every form was developed with that dual purpose in mind — soft geometry, rounded profiles, the kind of shapes that look squeezable on screen because they're meant to actually be squeezable in real life.
