OOG Health
Can a clinical tool evoke joy?OOG Health is a one-stop platform for healthcare professionals looking to learn, earn continuing education credits, and submit them to the boards, all in one place. But the vision behind the product was bigger than convenience: OOG wanted to reignite the joy of learning for HCPs. Most medical education platforms feel like compliance tools because that's how the industry has always treated CE. OOG wanted to be something different.
01_The Challenge
Does credibility have to feel clinical?Continuing medical education (CME) operates in a narrow tonal band: credible and clinical. This is essential, but the humans that need to complete these credits are often carrying a heavy burden, and their crammed schedules could use a little pick-me-up. If a dimension of joy and playfulness could be introduced, it would have to be done without sacrificing the credibility that HCPs expect.
03_The Work
On the screen, and in the breakroomThe deliverable was a library of brand assets designed with a clear dual purpose: to animate and delight within the app experience, but also translate into the physical world. Every form was developed with that dual purpose in mind.
